Streaming services are killing the bands and the music industry…

GR logoWe have talked through about the digital music era. We’ve said before that streaming is not the future of music, but kinda the end of it. Personally I do not see it going any farther. The bands have started understanding that they are giving their music almost for free and they gain nothing.
For instance Spotify pays about $0.006 to $0.0084 per stream to the holder of music rights. Just do the math to see how much money a band will gain when having, let’s say, 100k streams. They can have some “good money” when the streams break the million barrier, but how many bands out there can do that? I see bands “advertising” their streams… “we have 20k streams etc.” and they are trying to promote it like it’s a “big thing” to have gained a burger via those streams!
Let’s get serious… if a band sells around 500 – 1.000 CDs they will gain way more money than having thousands of streams on Spotify and other streaming platforms. Is the number “1.000” too big? I guess it is nowadays… but it was really small back in the 80s, 90s and even early 00s. I’m not talking about a bigger number, cuz many will disagree that an average band can sell more than 3.000 CDs in our time.
It’s okay to have a taste via streaming or stream for fun (especially if you fancy lower quality music – but why?!) and do your thing on your smart phone, but when it comes to listen to a music album that you really fancy, then getting the CD (or the Vinyl) is one way option. This is how you support the band and help them gain money to pay their expenses and keep producing music. This is how they will save money so as to start working on their next album and so on.
Moreover, this does not only have to do with the band and the musicians, but for all the music business along with the art business out there. Music labels, artists, graphic designers, printers, web developers & designers, tour managers, A&R managers, band managers, recording studios and the list goes on.
Streaming is not the future of music and will never be the same like holding the actual product in your hands instead of a digital file on your smart phone or pc. It’s like a virtual meeting vs a real meeting… or virtual sex vs real one (hehe)!
At any rate the trend with the pc recording has gone… even though lots of bands are doing so, but they aren’t selling it as the “final” anymore, at least those who are true to the music principles. And truly that was a relief for many of us who said since day one that this digital recording is gonna produce lots of garbage music… and it does till today; that’s why there are numerous “independent releases” out there every month. Thankfully most of them go by unnoticed, cuz they have nothing to offer at all.
PS1: It’s getting hotter and hotter and that ain’t a good combination… having to deal with hot weather and the covid-19 shit (mask, gloves, etc.)…
PS2: It only takes a few thousands of views and streaming for a band/artist to think high of themselves… so everyone’s a “rock star” in our time… one way or another!
PS3: This month’s editorial is dedicated to the great guitarist & songwriter Paul Chapman, who passed away on June 9th, at the age of 66, on his birthday. Brian is best known for his work with UFO, Lone Star and Waysted. Thx for the music Paul! Rest in Peace…